Marketing is hard, but picking the perfect tool to launch and manage your email marketing can make it easier and more successful.
That’s why it’s so essential to pick the right email marketing platform for your business.
We know that if you’re reading this, you’re currently trying to do just that, and your choices are now between GetResponse or Constant Contact.
We obviously think the right choice is GetResponse. We believe our tool has powerful email marketing capabilities and other features like webinars, advertising, and landing pages that make it a great pick for small businesses and freelancers.
But the decision isn’t up to us — it’s up to you. So, we’ve put together this comprehensive comparison of GetResponse and Constant Contact’s features and pricing so you can make an informed decision.
We’ll be going over each key feature in detail, but if you’d like to access the quick recap first, here’s a full comparison table.
|Forms and surveys||Yes||Yes|
|Web push notifications||Yes||No|
|Built-in image editor||Yes||No|
1. Do they both have A/B testing features?
GetResponse allows you to A/B test the basics of any marketing campaign.
In terms of emails, you can do a simple subject line A/B test using the A/B testing tool or a more complex analysis using the splitter tool inside the Marketing Automation builder.
As for landing pages, you can test pretty much anything that’ll come to your mind – it only takes one click to create a second variant of your page where half of your traffic will automatically be directed to.
Constant Contact also has A/B testing — but it’s limited.
You can only test out subject lines at the moment. While creating an email campaign, you can turn the A/B testing feature on and then add in two different subject lines to see which one works best:
Also, Constant Contact only allows you to test two subject lines at a time, unlike GetResponse that lets you test up to 5 different subject lines.
Constant Contact also requires you manually add in your winning subject line to send to your list once you’ve picked it, but GetResponse automatically sends it to your list.
Want to practice why you learn? Try GetResponse for 30 days for free – no credit card needed.
2. Do both have inbuilt templates?
GetResponse’s template library is packed with options, so you can start building your marketing campaigns in minutes.
The template library includes email templates, landing page templates, social ads templates, and even full conversion funnel templates where all elements carry on the same branding.
It’s important to note that just because there are so many email templates to choose from doesn’t mean they lack quality. We’re not sacrificing quality for quantity here. Each email template is professionally designed and tested for deliverability. They’re also responsive, so they work on any device.
So whether you choose a template for sending out a welcome email or promoting a webinar, each template will function the same regardless of whether your customer receives it on their desktop or mobile.
Besides that, you can easily customize them to your taste with GetResponse’s drag-and-drop builder; it allows you to change out texts, images, or call-to-action buttons without needing any coding skills.
The email templates are also grouped into categories so you can find what you’re looking for faster. For example, email templates aimed at product sales can be found in the ecommerce section, and if you want to alert your customers to an upcoming event, there are templates for that, too.
Constant Contact also has a large template library — with over 400 email templates.
Like GetResponse, it also has a drag-and-drop editor, so you can easily customize the email templates with your images and branding.
The editor also has features like Google Fonts and allows you to import PDFs into emails. It also has a branded template builder, so you can import your logo, color swatches, and social media links into a template to save time when you send out an email.
3. What does each tool’s marketing automation look like?
We believe that any successful marketing campaign stretches beyond email — because you also need landing pages, workflows, autoresponders, web push notifications, and all sorts of other marketing channels to nurture your customers and improve sales (or any other types of conversions).
That’s why we’ve worked to make our marketing automation software easy to use and accessible to everyone.
Using an intuitive drag and drop automation workflow builder, you can set up automations based on various triggers like:
- Contact added
- Contact opened or clicked a link
- Contact made a purchase
- Contact abandoned a cart
- Contact visited a particular URL
- Contacted was moved or copied from another list
Based on those triggers, you can perform all kinds of actions – e.g. send an email, assign a tag, add a score – and narrow down your recipients using various types of filters.
So let’s say you want to welcome new subscribers who have signed up to your list through a webform. You can either use one of our pre-designed templates or build your own workflow using the workflow builder:
And if you want to add to this automation, all you have to do is drag and drop elements into the workflow and attach them. Easy!
If you choose Constant Contact’s Email Plus plan, you’ll have access to their Email Automation solution.
The tool lets you set up basic automations based on customers’ actions, e.g.:
- Contact added
- Contact opened an email or click a link
- Contact has birthday or some kind of anniversary
However, Constant Contact automation sequences don’t go beyond these basic triggers.
So if you want to set up more advanced scenarios, e.g. tag subscribers who click on a product link or add them to a webinar invitation if they visit a certain page on your website, you won’t be able to.
4. What about autoresponders?
GetResponse Email Autoresponders allow you to welcome new subscribers, set up email courses, and nurture your leads until they convert into paying customers.
So instead of spending hours sending out these emails to your list, GetResponse puts the tasks on autopilot.
If you want a quick breakdown of what our autoresponder can do, you can watch it here.
Also, our calendar feature helps you visualize your autoresponders so you can easily see when you’re sending out all your campaigns so there’s no overlap.
This helps you better visualize your customer journey and pick the right mailing frequency for your audience.
Constant Contact doesn’t have a separate autoresponder feature, but you can use their Email Automation to set up drip campaigns.
As we noted above, it can automatically trigger emails to be sent to new subscribers, customers who open a specific message or click your link, and contacts who have a birthday or anniversary.
Like GetResponse, you can customize these autoresponders, so they’re sent out immediately or delayed for a set time after somebody subscribes to your list.
Once you’ve created an autoresponder series, you can add as many follow-up emails as you want.
6. What are the prices?
GetResponse’s pricing has four tiers: Basic, Plus, Professional, and Max.
The price you’ll pay depends on the size of your email list & features you want to access to.
Our Basic Plan costs $15/month/user and gives you access to our email marketing suite, autoresponders, landing pages, lead funnels, and Facebook Ads.
If you want access to our automation builder and webinar tools, you’d have to upgrade to the Plus plan, which costs $49/month/3 users.
Of course, it’s best to try before you buy, which is why we offer our tools for free with our 30-day free trial – no credit card needed.
If you’re happy with the product, you’ll be rewarded with a discount. Buy a 1-year plan, and you’ll get an 18% discount. And if you sign-up for a two-year plan, you’ll get a 30% discount.
On top of that, we also offer a special up to 50% off discount for non-profits.
Example: Let’s say you have a list of up to 10,000 subscribers and want to access Marketing Automation, but don’t want to use web-push notifications and other advanced features. Then your best choice is to go for the Plus plan where your monthly bill will be $95 (prior any discounts).
Constant Contact has two pricing tiers: Email and Email Plus.
The cheaper tier, Email, starts at $20/month for up to 500 contacts and includes unlimited email. Email Plus begins at $45/month and gives you access to more tools like automated welcome series, customizable pop-up forms, and advanced ecommerce marketing.
While Constant Contact’s free trial is generous (60 days), it requires that you provide your credit card details. Not only that, their plan automatically renews every month until you cancel your subscription.
It also offers a 15% discount if you buy a yearly plan upfront.
Example: Let’s say you have a list of up to 10,000 subscribers and want to access Email Automation. Then your best choice is to go for the Email Plus plan, which will add up to $125 per month (prior any discounts). That’s $30 more than what you’d pay at GetResponse and you’re not getting access to features like Webinars or Sales Funnels.
With so many email marketing platforms out there, it’s hard to know which one is best for your business.
It’s why we put this comparison together, so you can decide which tool’s features and pricing match up with your business’s needs and budget.
Now you know what each one offers, it’s time for you to make a choice: GetResponse or Constant Contact? Prefer Get response